Realtime insights and reporting on content performance KPIs
Performance analytics that inform
Make sure your content is achieving your goals. We report across the entire customer lifecycle and conversion pipeline, ensuring the return on your content investment is the best it can be.
Knowing how your customers use content is vital to improving performance. From page views, links, referrals and dwell time – our reports show you what content customers love, what they miss, and what you can do about it.
Customers love to share. Make sure it’s good news. We build reports that help you understand customer retention and advocacy – from bounce rates and return visits, to shares and page depth. Our insights help you boost advocacy.
High traffic content with poor onward journeys doesn’t deliver a great ROI. We examine page performance to see where customers convert into sales and where they abandon their journey – helping you optimise CTAs and increase conversion metrics.
Analytics and reporting services
Content journey analysis
KPI reporting dashboards
Keyword performance measures
Content optimisation recommendations
Social media monitoring
SERP optimisation and reporting
Ecommerce goal creation
ROI and cost analysis
Leads and sales MI
Voice of the customer
Delivering the best analytics reporting for success
Our approach to reporting
We work with you to create measurable, realistic KPIs that directly support commercial goals and marketing objectives. We ensure KPIs are measurable – from click-throughs and referrals to bounce and dwell time – translating them into actionable marketing intelligence.
How customers engage with content tells you a lot. It's invaluable customer knowledge that can help you develop new products or refine existing ones. We extract customer activity – from social posts to how customers navigate your content, and turn it into valuable customer insights.
From customer acquisition to conversion and retention, we look at each stage of the customer journey. We examine what content is working well across channels, optimising content plans to increase visibility and improve conversions. We update content to keep it relevant and fresh.